Wildlife rescue
Graphic Design & Communications
Designed assets for use in digital and print campaigns, conducted research, wrote and edited content, and managed social media accounts. Provided the public with education on mitigating wildlife emergencies; built awareness on common wildlife issues; grew the brand following by creating engaging and valuable content through blogs, emails and compelling web and social media content.
Digital media management & content creation
Created a digital media strategy based on Wildlife Rescue’s goals and target audience.
- Maintained social media platforms including Instagram, Twitter, Facebook, and LinkedIn
- Research, wrote, and compiled a library of public resources to provide education on existing with wildlife and preventing human-wildlife conflict
Results:
- Audience increased by 106% in one year
- Engagements increased by 184% in one year
- Website traffic increased by 190% in one year
Public Education Campaigns
In order to prevent human-wildlife conflict and wildlife preventable emergencies, I created comprehensive campaigns to educate the public on common and topical subjects. This ranged from making your windows bird-safe, to outbreaks of diseases like Salmonella, and how to help birds during extreme weather like heatwaves and arctic outflows. Below is just one example of such campaign.
Helping hummingbirds in winter:
- Comprehensive blog post on how to best help hummingbirds survive in winter in the Pacific Northwest: Arctic Outflow Impacts Hummingbirds
- This content was picked up by media outlets such as: CBC News | Daily Hive
Creative campaigns
- Designed and produced various newsletters, digital and printed advertisements
- Designed and produced an annual calendar (2021, 2022, & 2023) for fundraising
Photography
For use in social media, digital and print advertisements, educational content, and more.
