Wildlife Rescue

Digital media management & content creation

Created a digital media strategy based on Wildlife Rescue’s goals and target audience.

  • Maintained social media platforms including Instagram, Twitter, Facebook, and LinkedIn
  • Research, wrote, and compiled a library of public resources to provide education on existing with wildlife and preventing human-wildlife conflict

Results:

  • Audience increased by 106% in one year
  • Engagements increased by 184% in one year
  • Website traffic increased by 190% in one year
Represented the Wildlife Rescue Association of BC in this promotional video.
Social media management

Public Education Campaigns

In order to prevent human-wildlife conflict and wildlife preventable emergencies, I created comprehensive campaigns to educate the public on common and topical subjects. This ranged from making your windows bird-safe, to outbreaks of diseases like Salmonella, and how to help birds during extreme weather like heatwaves and arctic outflows. Below is just one example of such campaign.

Helping hummingbirds in winter:

Creative campaigns

  • Designed and produced various newsletters, digital and printed advertisements
  • Design direct mail campaigns (print) to help in fundraising efforts
  • Designed and produced an annual calendar (2021, 2022, 2023, 2024) for fundraising
Newsletter mockup
Valentines Day eCard
Calendar mockup

Photography

For use in social media, digital and print advertisements, educational content, and more.